Since Zalora (our favourite online shopping destination) unveiled its first ever pop-up store at Ion Orchard, we’ve been anxiously anticipating a second click-and-mortar to follow suit. And the day is finally here – cue the squeals!
Setting shop at Bugis+, the online giant occupies a capacious 2,400-square-foot space that houses a selection of in-house and international brands with exclusive collections from labels like Finery London, River Island, Material Girl, Dorothy Perkins, Burton Menswear London, ZALIA, and the eponymous Zalora label.
Is this yet another pop-up shop, we hear you ask? The amazing thing about this sophomore instalment is that you can shop via your personal mobile devices on the Zalora app store. All the products in the shop are tagged with two codes – a barcode for express checkout and a QR code where you can scan the barcode and items will be automatically saved in your wishlist on the app. This will allow you to save your items in your cart lest you decide to add on more purchases on the main catalogue in the comforts of your own home!
With all the convenience and thoughtfulness that Zalora has mapped out for us, it’s no wonder that the brand that has recently turned three has achieved so much in such a short span of time. At the rate Zalora’s going, it’s only a matter of time before they accomplish world domination. Exciting times ahead!