Forget London, say au revior to Paris and even ciao to Milan – when it comes to new and exciting design talent, these days it’s all about Asia. So from handmade bespoke leather handbags, digital prints to striking silhouettes, we give you the names five you need to know.
When you say emerging Asian design talent, most people will think of Depression. Founded in 2006 by a design duo bored and disenchanted with their lives (get the name now?) Depression is known for its tongue in cheek designs, humorous t-shirts and sharp minimalistic aesthetic, mostly in black.
A hit with celebrities and fashion editors alike, Depression has graced the pages of Female Magazine, Elle and Esquire and been worn by the likes of Taboo from the Black Eyed Peas and Chinese actress and model, Zhang Ziyi.
Depression is available from Cineleisure Orchard or through their online shop www.depression.com.sg.
Hailing from Hong Kong, Erbert rather fell into the world of fashion. Thanks to a chance encounter with ‘Lord of the pants’ Alvin Valley, he was able to learn the ins and outs of the art of mixing art and actual commerce. Having studied at the prestigious Parsons Design School in New York and having worked as a talent scout at LVMH, he returned to Hong Kong to set up his eponymous fashion line.
Focusing on flattering, feminine pieces, he merges the traditional with the contemporary for a collection that is graceful, timeless yet undeniably edgy.
Erbert Chong is available online through www.erbertchong.com.
Vietnamese born Phuong My is a firm favourite here at Sassy HQ with her latest range of lemon sorbet hues at the top of our wish list. A graduate of the Academy of Art University in San Francisco, she scored a major feat with her debut collection showing at New York Fashion Week.
Best described as whimsical, directional and elegant with a heavy focus on the silhouette, Phuong uses a range of fabrics including organza, wool, silk and even cashmere to compliment her sweet-shop like range of pastel hues.
With fans including style superstar Daria Shapovalova and model Lydia Hearst – it looks like Phuong won’t stay under the radar for long.
Phuong My is available online at www.phuongmy.com
Let’s face it girls, you can never really have enough bags – especially when not only are they lovingly handmade using the finest leathers, but they are just so darn beautiful.
Designed by London born but Singapore settled Emily Cheetham, her art deco inspiration is clear in her signature buckles and shapes of her clutches and totes, with a focus that each piece is as functional as it is fashionable.
While we could go on and on about the awards and accolades that this young designer has under her belt, we will just finish by telling you that for a bag hand made from the likes of lambskin, ostrich or crocodile- you really can’t find a finer, or most importantly, affordable option out there.
Elyse & I by Cheet London is available online at http://cheetlondon.bigcartel.com.
While her label might not have been around that long (since 2010), it has certainly made an impact on the Asian fashion scene. A firm favourite of many a Singapore girl, the designs perfectly mix traditional Asian elements with a more modern twist.
While lace, brocade and silks feature heavily, where Ong Shunmugam really stands out is for her traditional Asian silhouettes. Having won awards a plenty, including ‘Breakthrough Local Label’ at the Cleo fashion awards and Grand Award at the Hong Kong design in Asia awards, she now offers both ready to wear and bespoke wears.
Ong Shumugam is available through her online shop http://ongshunmugam.com