As Singapore Fashion Week 2015 approaches, all eyes are on our favourite department store and shopping destination – Tangs. As the official sponsor and a champion of local brands and emerging international talent, Tangs has hand-picked an exciting mix of lush labels that we can all get our hands on at the first-ever SFW pop-up stores. And it’s safe to say we can’t wait to check out these amazing selections!
The SFW pop-up stores boasts over 20 designers and promises to give us a unique shopping experience that will inject some extra excitement into our summer wardrobes. Housing well-known Singapore labels such as Womb, Cruise and In Good Company, these pop-up stores are a fabulous place to purchase exclusive, effortless and contemporary pieces that will have you looking sassy this season. Whether you’re looking for wardrobe essentials with a modern twist, chic weekend wear or custom-made designs, Tangs has the best of the best when it comes to Singaporean style.
As an advocate for home-grown talent, Tangs are endorsing some of Singapore’s very own fashion stars with its Fashion Futures programme. Tangs hopes to propel emerging talents such as Ong Shunmugam into the international market and support local designers. Ong Shunmungan takes inspiration from traditional textiles techniques, familiar patterns and opts for gorgeous silhouettes to produce truly fabulous products. Tangs is also bringing us an exclusive debut collection by Singapore’s very own fashionista Velda Tan. Her line known as Collate the Label, features classic pieces inspired by modern trends and is set to be one to watch.
Tangs has a hand-crafted selection of international designers that will also be available at their pop-up stores and we’re already lusting after a few! Delphine Delafon, will be bringing a range of fabulously fringed bucket bags to town, while Parisian designer Alexia Hollinger will be giving us something a little personal with a limited edition series of bags featuring the iconic Tangs Plaza illustrated in a Chinese calligraphy style. You can also add a bit of sparkle with jewellery from British designer, Monica Vinader. Here at Sassy, we’re a huge fans of her iconic friendship bracelets and know they will be a big hit with the SFW crowd.
If that isn’t enough to excite you, Tangs is also bringing us an Asia exclusive and presenting STUDMUFFIN NYC, a critically acclaimed and aspirational urban label founded by Kyle Brincefield. This unique clothing line offers custom pieces that are inspired by downtown artists such as Haring and Kenny Scharf. Kyle’s personal style and studded ensembles gained him the attention of fashion royalty with Patricia Field labelling him as “one of her missing puzzle pieces.” This brand has a diverse celebrity following and has been spotted on the fabulous Adam Lambert, the ever so cool Missy Elliot and the stunning Carmen Electra, to name a few. This vivacious brands is fun, fresh and will certainly get you noticed! Kyle has created a collection exclusively for Tangs and it looks set to be the talk of SFW!
Tangs is definitely bringing out all the stops to ensure SFW 2015 is stunning, stylish and sassy, so be sure to get yourselves over to the pop-up stores before the crowd does. We hope you enjoy the fashion festivities and have a wonderful Singapore Fashion Week!