A natural in front of the camera, Masturah Khalid is all about simple lines, clean silhouettes and statement pieces that speaks volumes of her impeccable style. Her monochromatic styling takes centre stage in all her #00td’s and we’re totes inspired to go fishing around our wardrobes for an all-white outfit after this interview! When she’s not busy churning out beautiful styled shots, Mas occupies herself with the latest in fashion and dreams up new creations – since she’s a budding fashion designer (of course). This chic lass plans and curates her shots perfectly that they almost look ready to be published as an editorial. Major Sassy #girlcrush moment right here!
Hi Masturah! Can you tell us more about yourself?
Hello Sassy! I’m a 25 year-old fashion-obsessed girl who’s currently striving to live the dream of being a fashion designer. Meanwhile, I’m saving for my big day with my other half and I’m pretty sure that this dream of mine would come soon!
How did fashion blogging start for you?
Well, it started a few years back, about a decade ago when blogging, to me, was just a small community of troubled teens who used it as a platform about their daily rants. Unfortunately (and embarrassingly ), I’ve to admit that I was one of them. I kept on moving and changing blogs, and so did the way I dress. I then realised at one point, that I really do enjoy sharing what I wear and how to style outfits. Often, my friends would also ask me for styling advice and I’ll gladly help them! That’s when I knew how passionate I’ve become towards fashion. I was a little hesitant to start a fashion blog but with the support of my family, friends and my other half, I gained enough courage to in hopes of being an inspiration to other girls to dress well too!
What are the most difficult aspects of running your blog?
Time management would definitely be it. More so, if you’re a working adult trying to lead a double life of being a responsible grown-up and also a committed blogger. At times, a lack of inspiration may affect my train of thoughts of words to compose a simple post.
How do you think social media has impacted bloggers?
I think that there’s both positive and negative sides to it. Social media has definitely gained more exposure for most bloggers and popular media applications such as Instagram, and it has helped us connect more easily and readily with our followers as we can update almost anything (even sharing an outfit of the day as we usually do on our blogs) in minutes. However, with Instagram, I do feel that lesser people are interested in reading blogs. I mean, people would probably think – why the hassle when everything can be seen on Instagram? Most people usually prefer visuals rather than texts too, which makes blogging nowadays, a little obsolete. I am positively sure that most bloggers have realised the dip in their reader statistics when Instragram came around.
Describe your personal style.
‘Less is more’ is always in my style dictionary. I honestly stand my ground to the fact that a person can still look attractive and fashionable without being over the top, that could make one look tacky. To me, it’s all about the subtle details instead of the main focus being on colours and prints. I am currently obsessed with the Korean take on minimal style!
How has your style evolved over the years?
I’ve definitely toned down in my sense of dressing. I prefer to be in a plain, minimal, simple yet sophisticated pieces of clothing that have an interesting details and elements to it rather than loud ones.
Who’s your style icon?
Miroslava Duma’s got to be the top on the list since the beginning. Her style is impeccable.
What are the basic essentials to a perfect wardrobe?
I’d say being “back- to-basics” would be the most essential to having a perfect wardrobe. I believe that no matter how loud or bold one likes to be in their apparel, there’ll be days when you definitely NEEDS or turns to a basic shirt or tank. Some good old denim and trusty black shoes that could easily match any outfits one can possible imagine. You can’t escape the basics. You usually have to pair statement pieces with basics anyway!
What are your favourite local shopping haunts in Singapore?
I’m actually more of an E-shopper when it comes to local shopping. But if there’s one local shopping haunt in Singapore that I’d recommend, it would be Haji Lane. Most of the shops sell unique stuff and most of them are by local designers as well. The place is pretty neat!
What are your favourite trends for Spring/Summer 2015?
Fringe for sure! I totally got obsessed with it at one point, especially after seeing amazing shots on the Internet of people wearing fringe skirts during Fashion Week.
What’s your biggest fashion faux pas?
Transparent bra straps – especially when people wear them with tube dresses or maybe anything at all! I don’t see the point in it. They’re not truly transparent after all and makes your outfit look totally off-point.
We’d never catch you dead in…. Gaudy full leopard print, of course. I can’t even imagine myself in it. Yikes!
What are you up to when you’re not blogging?
Well, just normal things that all normal people do. Work, spend time with my beloved family, or fiancé and friends, and also finding outfit or design inspiration on Pinterest.
What’s one article of clothing that everyone should try at least once?
Culottes! It’s cute and comfy as hell. Also, it’s not as weird as you think it’ll be before trying them on.
Are there any other local fashionistas that you look up to?
Yes! Yoyo Cao’s definitely on the top of my list. She’s the one that totally inspired me that one can dress up simple and still look super significant.
Lastly, what can we expect from you and your blog in the future?
Not too sure what the future has for my blog and I but I do hope in time to come, it’ll be more than just a space for sharing my personal style and something even more meaningful than that. Still working on that one for sure!