Japanese fast fashion giant Uniqlo is partnering with Liberty London and pop artist Kaws this season!
As far as fast fashion designer collaborations go, we’re all familiar with Swedish fast fashion giant, H&M’s partnerships with the biggest designers. Arguably, our favourite Japanese retailer Uniqlo has also been involved in many cool collaborations and artistic line-ups and recently we’ve seen perfect collaborative efforts with Lemaire, Ines de la Fressange and Carine Roitfeld. Fun fact: Uniqlo even approached Wang way back in 2008 for a collaboration – six years before the masses went wild for the H&M collection in 2014!
And this year, our go-to retailer for basics have a couple of mashups lined up that we’re excited about. Time to start saving, girls, these threads are worth the splurge! Uniqlo is teaming up with Liberty London for a 30-piece collection and pop artist, KAWS for its UT (Uniqlo T-shirts) series. The former features a more vibrant take on Uniqlo’s typical basic offerings while the latter celebrates UT’s fusion of fashion with authentic pop culture graphics.
Uniqlo x Liberty London
The latest union with Liberty London is one that we expect will fly off the shelves! Seriously, girls – just look at all the bright colours and prints! The vibrant floral patterns are from the best-selling prints of Liberty across many generations and cultures. For Liberty, this collaboration comes as a celebration for its 140th anniversary and for Uniqlo, working with the beloved British brand since the first overseas store opening in London is like a marriage made in heaven. The 30-piece collection – including womenswear, menswear and childrenswear – lands in stores next week in all its floral glory. We’ve already got our eyes set on the graphic tees and floral dresses, and it seems that we can definitely try twinning with our man too!
The Uniqlo x Liberty London collection will be available in stores from Thursday, 24 March and a second batch is expected to be launched in mid-April. To check out the full collection, visit here.
Uniqlo x KAWS
Wouldn’t it be mindblowingly awesome if you could work with your friend? Well, Creative Director Nigo of UT is doing just that with his buddy of 20 years, KAWS! KAWS is a prolific Brooklyn-based artist and his intriguing work straddles the worlds of art and design to include street art, graphic and product design and many more. This exciting pairing fuses fashion and pop culture and if the results are going to be anything like KAWS’ work, we’re all going to be in for a fun surprise. Looks like the months ahead are going to be packed with colours, prints and textures!
The Uniqlo x KAWS collection will be in stores this Spring (dates to be confirmed). Find out more about the collaboration here.