Any Monocle fangirl wouldn’t be surprised to learn that the cult favourite brand is opening an outpost in Singapore – it’s been buzzing for a while. What doesn’t surprise us further, is that true to its too-cool-for-school brand ethos, they found themselves a home in the Chip Bee Gardens enclave, home to expats and rich artists who can afford the rent.
Editor-in-chief Tyler Brûlé was quoted in an interview saying that “Singapore is probably too close to Hong Kong and Tokyo for another shop”, referring to Monocle’s two permanent stores in those cities when he was in town for a pop-up store early last year. The 45-year-old also said, earlier this year, that the brand would not be setting up their cafe on our sunny shores because of the lacklustre service culture.
While we’re not sure what changed along the way, but we’re looking forward to seeing what awaits us at 74 Jalan Kelabu Asap come 20 December. Watch this space.
Lead image sourced via Monocle Cafe Tokyo