With the summer months nearly upon us, it’s time to inject a little bit colour into our lives and revamp the wardrobe with some bright beauties. Spanish brand LOEWE in their latest collaboration with artist and master weaver John Allen have produced a collection of extraordinary accessories, all inspired by the British landscape and are heavily based around Allen’s finest work. This collection is utterly beautiful and with a wide product selection such as bold beach towels, playful keyrings, and colourful totes; Loewe has us spoilt for choice this SS15.
John Allen is a dental technician turned artist whose work gained him critical acclaim throughout the artistic industry. Allen studied at The Royal College of Arts where he set up a knitting department and in 1985 he became a fellow of the RCA. It was Allen’s vibrant palette and abstract prints that gained him the attention of John Anderson the creative director of Loewe, “John’s use of colour and the purity of his work translates perfectly to LOEWE, which stands for the very best in craft today.” Having worked together on a previous project, Anderson knew that Allen’s artwork would combine perfectly with Loewe’s brand and together they would create something wonderful for the LOEWE customers to enjoy.
LOEWE prides itself on highlighting the work of talented artists with enormous cultural value and this collaboration perfectly introduces us to Allen’s work. LOEWE has selected three of Allen’s bucolic designs to be the main focus, Falling leaves, Bornish Harbour and Pink House Cumbria. This carefully curated collection combines classic LOEWE designs and Allen’s distinctive colours to create stunning accessories that you’re certainly going to be putting on your summer wish-list! Here at Sassy we’re huge fans of the Pink House keyring and the fabulous falling tree duffle bag. We are also loving the updated version of the zipped T- Pouch clutch now available in bright orange and cobalt blue, perfect for summer soirées!
To celebrate the collaboration LOEWE are releasing a publication where you can find exclusive images taken from a shoot at Allen’s home in London. Also if, like us, you’ve fallen in love with the work of John Allen, you can read an in-depth interview with the artist and learn about his aspirations and inspirations. The linen- bound limited edition volume will be available in LOEWE stores and is an amazing keep-sake if you are a fan of this collection.
This collection is extremely unique and it will not be long before the Sassy girls of Singapore have snapped up the best bits, so be sure to check out your nearest LOEWE store from May 15 to get your hands on some super-stylish summer accessories!
Loewe, The Shoppes at Marina Bay Sands, L1-18, Bay Level, www.loewe.com.