Who doesn’t love a good old bit of retail therapy, and since H&M announced the launch of their conscious denim collection we can rest easy knowing that our purchases aren’t going to cost the earth – literally!
Focusing on producing a denim line that not only uses more sustainable materials, but also a more conscious process, H&M have developed their Conscious Denim collection for men, women and kids. Speaking of the new line, Head of Sustainability for H&M, Helena Helmersson said ‘We’re so excited about Conscious Denim at H&M. We’ve worked hard to reduce the environmental impact from the washing processes alongside using materials that are more sustainable. The collection is full of great pieces, and proves how sustainability can equal great style.
The collection is full of clean styling and contemporary fits, which not only use more sustainable and recycled materials, but have also been made with less water, less energy and have been less processed.
So what can we look forward to? Well there’s the standard skinny jeans and denim shirts but what we really loved when we popped along for the press review were the denim joggers (they had a real hint of early J-Lo about them) and the denim boiler suit. Very Gisele, we imagine this one will sell out fast, so better be quick girls!
H&M Conscious Collection launches 2 October and will be available exclusively at H&M Orchard Building, 1 Grange Road, Singapore, 239693