The Brand Guide: Singapore Edition rounds up 17 iconic homegrown brands that attest to the current golden age of design in Singapore.
Here at Sassy, we love nothing more than celebrating home grown brands so you can imagine the joy in the office when we heard about Singapore’s very own brand guide! The Singapore Brand guide rounds up 17 of the city’s best design brands and promises to give its readers the inside scope and celebrates the works and creations of many of the city’s finest artistic minds.
The Singapore Edition introduces us to the brains behind many of our best loved brands such as Ong Shunmugam who featured heavily throughout Singapore fashion week, Goodstuph the online social marketing brand and Supermama one of the coolest gallery stores around town. The guide brings us closer to the artists and is helping put Singapore on the global design map by bringing the creativity of the city to the foreground.
The publication has been meticulously curated by local design studio Foreign Policy Design Group in hope of inspiring its readers to share the group’s appreciation for local brands and to elevate Singapore’s key designers and creative thinkers. The Singapore edition is a substantial read and captures the creative efforts of Singapore’s best loved brands perfectly. Each brand and design report features personal relatable anecdotes and words of wisdom that come from the designers themselves.
This Singapore addition is a truly wonderful publication and is an accessible read so whether you are a budding entrepreneur looking for inspiration, a designer seeking an insight or simply someone who takes an interest in design and our glorious city, the Singapore Brand Guide is certainly worth checking out. The guide is priced at $50 and is available for preorder online here will be available from BooksActually, Basheer Graphic books and Grafunkt. So if you are looking for a little design inspiration this summer, look no further than the Singapore Brand guide and enjoy reading this gorgeous publication while chill-axing in the summer sunshine.