You know that phrase “when in Rome”? Well, since I moved to LA late December – at the risk of sounding like a complete kale-worshipping, snooty organic-only hipster – I’ve been completely embracing the #LAlyfe.
I’m brewing Kombucha in my own kitchen, I have an obnoxious herb garden that I pick from before I cook and if I’m dining out, I make it a point to eat at places that use hormone-free meats.
What I’ve also been noticing is that, save for the initial period and hormones-induced monthly mother of a pimple, my skin looks better than ever. While I’m a big believer of fueling your body right, what you slather on your face is equally important as well.
While the eczema I’ve been suffering my whole life has slowly diminished to an occasional itch once in a while now, what I haven’t been able to figure out is what to do with my incredibly sensitive eyes. When I used to devour gluten, I’d wake up with itchy eyes every single day, which would continue to tear until midday. After I removed gluten from my diet, my sensitivity significantly improved, but I still got agitated when I use products, skincare or beauty, around my eyes.
That is, until I chanced upon the Californian brand, 100% Pure. What I love about the company, aside from making sure that all the products they create are free of harmful toxins that are commonly in other cosmetics, they’re also environmentally conscious – their offices are run by 100% solar energy, and their pure, biodegradable formulas are packaged with post consumer recycled plastic, glass, soda cans, paper and printed with biodegradable non toxic vegetable ink.
Here are my favourite holy grail products from 100% Pure that you need to buy – whether or not your eyes are sensitive.
Organic Coffee Bean Caffeine Eye Cream, US$21
People with deep eyes have some unavoidable problems. With the loss of collagen as you age, they can appear more deep set, making your eyes look sunken, and making you look older. Plus, women with dark skin and have deep set eyes are usually predisposed to a darker eye area, whether or not you’ve been clocking in your eight hours of sleep.
100% Pure’s eye cream makes use of the natural anti-inflammatory properties of green tea and caffeine to help brighten puffy under-eyes and brightens dark circles. Vitamin C in the product also helps your skin produce collagen; Vitamin C is required in an enzyme involved in the assembly of mature collagen, so without an adequate supply of the vitamin for this enzyme.
What’s game changing about this product? It’s creamy without being too heavy, and it absorbs quickly without an oily residue so you can apply makeup over the product with ease. Pro tip: when your eyes feel tired in the middle of an afternoon, dab a little bit of the cream under your eyes and you’ll feel refreshed in an instant.
Fruit Pigmented Mascara: Black Tea, US$21.00
I bet you’ve never heard of makeup pigmented by fruit dyes? Well, all 100% Pure’s cosmetics are. The range includes cacao-pigmented cream foundation, Grapefruit Glow lip & cheek tint, and my another of my favourite – their Black Tea Pigmented Mascara.
Removed easily with the use coconut oil without pulling and tugging, this mascara is blacker than black – an essential when I’m picking my favourite mascara. The brush is stiff, unlike a lot of mascaras in the market, which gives you complete control when you’re maneuvering the wand around your lashes. It’s a great lengthening mascara, and it dries all the way unlike many natural mascaras which stay a little wet.
Black Tea Long Last Liquid Eyeliner, US$25
Sometimes I think I have the superhuman ability to keep one eye on the TV with Empire reruns on, and the other eye on the mirror while I apply liquid eyeliner. Of course, I find myself being jabbed in the eye with the liner brush.
The result? Weird black goop in my eye, itch and the desperate desire to remove my eyeball and run it under running water. While I was sampling 100% Pure’s Black Tea Long Last Liquid Eyeliner, I did the same thing and jabbed myself in the eye. While the black goop was unavoidable, I didn’t itch and my eye didn’t turn red. If I jabbed my eye and I still came out unscathed, this liner was a winner.
And true enough it is. It stays all day, despite the fact that my lids can be so oily that they might as well be slathered with bacon grease. Remove it using an oil-based remover.
Lead image sourced via Pinterest