Presenting the new face for Superga SS16
Italian sneaker label Superga sure has a knack for snagging top models for their campaigns. Following in the footsteps of fellow catwalkers and ‘It’ girls Binx Walton, Suki Waterhouse and Alexa Chung, Abbey Lee Kershaw will be next on the list to be Superga’s face of SS16.
If the name is familiar to you, it should be! The Australian native was first discovered at a CoverGirl search back in 2004, before being propelled into the fashion world and walking a whopping 28 shows in total at her first fashion week. You might recognise her iconic gap tooth and dimpled chin fronting many a campaign, including Gucci’s ethereal Flora fragrance ads. And if that’s not enough to jog your memory, her killer alternative fashion sense has always captured the lenses of street style photographers between shows.
This time, she’s putting her budding creative talent to use by getting involved in the process of directing the SS16 campaign in collaboration with the Superga team. Watch this space girls, because if the past collabs by the brand are anything to go by, you’ll definitely want to get first dibs on the new collection set to launch later this year.